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A illustration of three adults using social media

A illustration of three adults using social media

Staffing is a dark and mysterious art. Anyone can recruit, but nurturing your team, inspiring them and managing them in order to get the best out of them is a rare skill set. Bringing staff into your business is about strong, compassionate leadership. It’s also about sympathetic and intelligent people management, and knowing how to build and keep a happy, productive team. 

There comes a point when every company must decide whether or not to expand. In this feature, we explore exactly what the best ways of staffing, managing and keeping a crack team of professionals involve. 

You buy goods online, you work online, you get your news online, so why not get new employees online as well? We look at some of the key places to advertise on the internet and offer basic advice on recruitment on the web – and the good news is that many of the places to advertise are free. 

The traditional way of attracting new talent to your business was through the local press; however, while that may still provide some good candidates, it won’t get you the best. It may not even get you in front of all the ideal candidates in your area. Ask yourself whether you ever read the local press. If you don’t, how do you expect to attract the right staff through a local advert? 

By using the internet, you widen your scope to be able to recruit candidates from all around the country and even the rest of the world, and it doesn’t need to be complicated or expensive either. 

One of the most effective places for recruiting is your own website. Your customers are a really good pool to recruit from – they already know your business and like your products, and the only cost involved is the time it takes to add a jobs section to your site. 

You can advertise your post for as long as you like, and put a lot of effort into making it look really attractive, something you won’t get the chance to do with other job sites. If your business also has its own Facebook page or LinkedIn group, you should also advertise the job position there, because many of your potential candidates may only ever view your Facebook and LinkedIn pages and never actually pay a visit to your main website.

LinkedIn is one of the largest business networks online and is a great place to find new staff for your business. There are several ways to recruit on LinkedIn. Firstly, you can go through the jobs part of the website and post a job online. Alternatively, you can use your own networks to widen your scope and find potential candidates by using other people’s contacts, and then approach your potential employees directly. 

Your network is the best place to begin raising awareness about your jobs – that’s where you’ll find your strongest referrals. Your connections might be interested in the job themselves, or they may know some good candidates. Use LinkedIn status updates to tell your network about open positions, and add a link to the post itself.

As well as your own pages, LinkedIn interest groups are a good place to advertise. Look at the professional groups that cater for your industry, as well as the groups that cater for the particular sector you’re interested in. For example, if you’re looking for a salesperson for your publishing business, look at both the sales groups and any publishing-related groups. 


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